Search is often considered to be a magical "black box". It's like air or water: we don't recognize it as long as it works fine. But as soon as we don't get the results we expect we start complaining.

In this session, Agnes is de-mystifying Search in SharePoint and Office 365. She'll explain how it works behind the scenes in a way that makes sense not only for the Search Pros but also for the end users.

She'll demonstrate the basic concepts of the following things:

• how content becomes searchable;
• how data becomes filter (refiner), how it can be displayed on the user interface;
• how to define various "search verticals" and specific search applications;
• why is it important to add good metadata on the content AND empower all users to do the same;
• how content metadata becomes the "soul of search";
• in classic and personalized search experiences in Office 365: why we have what we have, and how to get the most of this wide variety of search experiences;
• and many more.

You will learn:

• About Content Services
• Content Services vs. classic ECM
• Content Services and Search in Office 365